It was just a 15
years ago when IT was treated as a Technology. Most of the functions of the
typical IT department and many CIO portfolios (KPI or BSC measures) are clearly
a “COMMODITY” service element in today’s society. Many CEO’s are looking to IT
as an “ENGINE ROOM”. Majority of time-resource-thought of CIO is like a HIT –
focused on the COMMODITY.
Big IT Companies
(MS, IBM, Oracle, Infosys, TCS etc.), Consulting giants (Accenture, Gartner
etc.) and CIO forums (Forbes, Linked In
etc.) all have brought forward “Data, Information & Knowledge” as CIO-focus
areas in last 5-10 years. The latest excitement – “BIG-DATA”
and “Nexus
of Forces” are driving more and more details, products and services.
The NEXUS is
already creating ~ 1 Zettabyte (Number of Exabytes created every day in 2012: 2.5; that number doubles every month) digital content every
day. All research in Information Technology (Google Research – IBM Research, Oracle
Research, Microsoft Research etc.) is working towards organizing and extracting
information “intelligently” on these Yottabytes of 0|1.
CONTENT IS COMMODITY.
Plain and Simple, it keeps happening all by itself!! Nobody need to do anything
except keep using a nice Smart-Phone activated with all kinds of tools on a 3G/4G
network.
Organizations where
CIOs work for CEOs are a lagging a bit in the “Content Explosion”. Where
digital content is created by instrumental gauges, this is continuously
exploding. With Big-Data and Nexus technology focus at many organizations, by
2025 there will be universal set of tools and technologies to capture this
exploding content. Big Bytes and technology to navigate it, will be as common as
an Email, MS-Office or even ERP in today’s companies.
CONTENT WILL BE COMMODITY BY 2025.
It means, just
anyone can get details of ANYTHING and EVERYTHING with a click of a
smart-phone.
What will be then
the DIFFERENTIATORS in the CONTENT-RICH world?
1. Ability to buy content : The rich can
access with money and the poor will be exploited
2. Ability to action content : Smart technologies on Watson (Like) --> Get
a crisp SMAC To-Do list for action!!
3. Ability to THINK : See beyond the algorithms and automation.
Perceive and Conceive new thought
THOUGHT LEADERSHIP CAN NOT BECOME
A COMMODITY.
The Growth beyond
average by 2030 will be through THOUGHT LEADERSHIP.
Thought will evolve
as the real resource of 21st century.
People like us,
Organizations we work in, Learning methods we use and our conditioned thinking
framework – are not focused on developing the DIFFERENTIATING THOUGHT.
Bringing forward
this fundamental change IS THE PARADIGM
SHIFT of THIS MILLENIUM.
