Thought is the 21st Century Resource – Content is a commodity

It was just a 15 years ago when IT was treated as a Technology. Most of the functions of the typical IT department and many CIO portfolios (KPI or BSC measures) are clearly a “COMMODITY” service element in today’s society. Many CEO’s are looking to IT as an “ENGINE ROOM”. Majority of time-resource-thought of CIO is like a HIT – focused on the COMMODITY.

Big IT Companies (MS, IBM, Oracle, Infosys, TCS etc.), Consulting giants (Accenture, Gartner etc.) and  CIO forums (Forbes, Linked In etc.) all have brought forward “Data, Information & Knowledge” as CIO-focus areas in last 5-10 years. The latest excitement – “BIG-DATA” and “Nexus of Forces” are driving more and more details, products and services. 

The NEXUS is already creating ~ 1 Zettabyte (Number of Exabytes  created every day in 2012: 2.5; that number doubles every month)  digital content every day. All research in Information Technology  (Google Research – IBM Research, Oracle Research, Microsoft Research etc.) is working towards organizing and extracting information “intelligently” on these Yottabytes of 0|1.

CONTENT IS COMMODITY. Plain and Simple, it keeps happening all by itself!! Nobody need to do anything except keep using a nice Smart-Phone activated with all kinds of tools on a 3G/4G network.

Organizations where CIOs work for CEOs are a lagging a bit in the “Content Explosion”. Where digital content is created by instrumental gauges, this is continuously exploding. With Big-Data and Nexus technology focus at many organizations, by 2025 there will be universal set of tools and technologies to capture this exploding content. Big Bytes and technology to navigate it, will be as common as an Email, MS-Office or even ERP in today’s companies.  

CONTENT WILL BE COMMODITY BY 2025.

It means, just anyone can get details of ANYTHING and EVERYTHING with a click of a smart-phone.

What will be then the DIFFERENTIATORS in the CONTENT-RICH world?

1. Ability to buy content      : The rich can access with money and the poor will be exploited

2. Ability to action content  : Smart technologies on Watson (Like)  --> Get a crisp SMAC To-Do list for action!!

3. Ability to THINK             : See beyond the algorithms and automation. Perceive and Conceive new thought

THOUGHT LEADERSHIP CAN NOT BECOME A COMMODITY.

The Growth beyond average by 2030 will be through THOUGHT LEADERSHIP.

Thought will evolve as the real resource of 21^st century.

People like us, Organizations we work in, Learning methods we use and our conditioned thinking framework – are not focused on developing the DIFFERENTIATING THOUGHT.

Bringing forward this fundamental change IS THE PARADIGM SHIFT of THIS MILLENIUM.